Let’s face it: first impressions matter.

You’d probably pass on an interview with a job candidate if the CV was written on a stained, wrinkled serviette. In fact, chances are, no matter how qualified or sincere the applicant is, you’ll probably choose to interview applicants with professional looking resumes instead. The job seeker may also wonder why he has trouble finding a job when he has plenty of experience and more than his share of skills.

The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the dirty serviette applicant, so will customers move on and do business with someone else if they don’t find your logo appealing no matter how qualified you actually are.

Having a good logo is about more than just making a good first impression. It can have a lasting impact on your business. Here are some reasons why having a good logo is essential:

Tells your business story
Before a customer walks through your door or logs on to your website, they will have an idea of what your business does and what you can offer them. A logo is not just a pretty picture, it sums up who you are. A hairdresser would loose a lot of potential business if their logo had was a ship anchor as a customer would not know what they do. But a comb and a scissor tell the customer exactly what they do.

Attracts New Customers
An effective, memorable logo can inspire customers to do business with you or remember you when the time is right.

Stand Out From Competitors
Differentiating yourself from competitors with a logo is critical to winning over potential customers. After researching your competition, make sure you choose a logo design that will help you stand out.

Brand Identification
Don’t let competitors tempt away your best customers. If your brand and your logo are solid, your customers will associate your logo with that aspect of life and will keep coming back. An example of this is when you think of sport and exercise, the immediate image that comes to mind is the Nike logo.

You know your stuff
A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys a lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.   

Your logo is the face of your business, it is your silent marketer at night while you are sleeping so rather invest the time and money for a professional logo that shines above the rest.

For help creating your logo or just some additional information, contact us today.

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