Learning how to make an infographic that is both effective and beautiful is more challenging than you might think. The most successful infographics not only display data but do so in a way that is both visually appealing and simplistic enough for anyone to understand.

Infographics can be used to tell a story. I’ve been creating infographics for a couple of years. I’ve made mistakes, but I’ve also figured out a few tips. Here are some of the tips that can save your infographics from disaster.

Create your infographic for your target audience
Coming up with an idea for an infographic is only half the job of creating an AMAZING infographic. The way to come up with great infographic idea is to figure out what your audience wants. One mistake that I’ve seen people make when creating an infographic is that they try to choose something that is generically popular rather than specifically relevant to their audience.

Keep it simple
One of the advantages of infographics is that they can distill advanced ideas into a simple visual form. But the inherent advantage of infographics can be their demise. An infographic can become needlessly complex, creating a mind-numbing cognitive overload rather than an “Oh, I get it” experience. Like everything else in life, infographics are better when they are simple, and remember to keep it focused on one main single point too.

Balance images and words
I’ve seen infographics that are short on the “graphic” and long on the “info.” The best infographics are ones that have a good balance of visual information with written information.

3 Colours max
Try sticking to no more than 3 colours. Too many colours can confuse the eye and make it difficult to get your point across.

You can make a really good infographic. Just keep these tips in mind, and you’ll spare yourself a lot of wasted effort.