Objective

To create a comprehensive corporate identity, website design & development, and branded clothing, for Rugged Luxury Safaris, an international online booking company.

Approach

Research:
Conducted market research and analyzed Rugged Luxury Safaris’ brand to develop a unique identity.

Concept:
Created a rugged yet luxurious concept to align with the company’s brand values.

Implementation:
Designed and developed a full brand identity, website that showcased the company’s services with an integrated online booking functionality, and created branded clothing for staff.

Results

The new corporate identity and website design successfully conveyed Rugged Luxury Safaris’ brand image, attracting more customers and enhancing brand recognition in the competitive online booking industry.